Panasonic is adding five new series to its US TV lineup, bringing QD-Mini LED, QLED, and multiple smart TV platforms into the mix while keeping its Z95B OLED as the flagship. The new sets cover a wide range of sizes from 32 inches up to 85 inches and run on Google TV, Fire TV, or Roku TV, depending on the model. Panasonic expects the 2026 range to start showing up at authorized US retailers in August 2026, with exact specs and availability varying by store and screen size.
At the top of the new additions is the W85C, a QD-Mini LED series with Google TV. It will come in 55, 65, and 75 inches, aimed at buyers who want a brighter picture for living rooms and larger spaces, while still getting the cleaner blacks and color control that Mini LED backlighting can bring. Since it runs Google TV, users can expect access to major streaming apps and Google’s content recommendations in a familiar interface. The W85C is positioned as the premium LCD option in the refreshed lineup, sitting below the Z95B OLED that carries over from 2025 as the flagship choice in 55 and 65 inches.
For buyers who care as much about how the TV looks in the room as what is on the screen, Panasonic is introducing the W87C lifestyle model with Google TV. The company describes it as pairing a canvas-inspired design with 4K Vivid QLED+ picture, and when nothing is playing, an Art Time mode turns the screen into a more expressive part of the room through Art Gallery, AI Painting, Family Zone, and Vibes Space. It targets people who want a screen that blends into modern decor while still giving them the Google TV experience and 4K streaming. Unlike the QD-Mini LED W85C, the W87C uses a 4K Vivid QLED+ panel, and Panasonic lists it for the US in a single 55-inch size.
Panasonic is also leaning into QLED with two more 4K series that focus on different streaming ecosystems. The W80C is a 4K QLED line built around Fire TV and will ship in six sizes from 43 inches all the way up to 85 inches. That wide size spread makes the W80C the most flexible option in the lineup for everything from bedrooms to large home theaters. Fire TV brings Amazon’s content hub and app store, and Panasonic notes Alexa+ access specifically through the Fire TV experience on the Z95B, but does not extend that claim to the W80C or the other new Fire TV model.
The W75C targets Roku fans who want a simpler, tile-based streaming interface and a straightforward 4K QLED picture. In the US, Panasonic is planning the W75C only in a 55-inch size, which puts it right in the sweet spot for most living rooms and apartments. Roku TV support means direct access to Roku’s channels and streaming apps without a separate box or stick. For many buyers who like Roku’s remote and layout, this model will be the natural fit among Panasonic’s new QLED sets.
At the smaller and more affordable end, Panasonic is introducing the S65C series with Fire TV in 32, 40, and 43 inches. These sizes are suited for dorms, secondary rooms, kitchens, and tighter spaces where buyers still want a smart platform built in. The S65C gives those buyers Fire TV without having to step up to the larger and more feature-heavy W80C line. It rounds out the range so that Panasonic has a smart TV option at almost every common screen size.
Across the 2026 US lineup, Panasonic is clearly trying to cover all the big content platforms and most of the popular size ranges while keeping one high-end OLED, the Z95B, at the top of the stack. The company is spreading Google TV across its higher-positioned lifestyle and Mini LED sets, reserving Roku TV for a single mid-size QLED, and using Fire TV on the flagship Z95B OLED, its largest QLED range, and its smaller S65C series. With arrivals planned to begin in August 2026 at authorized retailers and specs and features varying by model and store, shoppers looking at Panasonic TVs in the 2026 range will have several routes to pick from depending on screen size, smart system, and picture tech.
View the original press release.
