LG has announced a push to grow its business in the Middle East and Africa through new products that use artificial intelligence. The company shared this plan at LG Innofest 2026 MEA, an event held in Dubai that brought together regional partners, retailers, and other guests. The focus was on adding AI features across home appliances, home entertainment, air solutions, and information display products, with an emphasis on making these products fit the needs and habits of customers. LG is framing this as part of a broader “AI company” direction, where its devices are meant to work together and respond to users in a more personal way.
At the event, LG talked about where it sees the most potential. The company pointed to long term demand for premium products and steady growth in connected homes. LG plans to push AI-linked devices that can talk to each other through its LG ThinQ platform. This includes TVs, refrigerators, washing machines, air conditioners, and other products that can be controlled and monitored through a single app. The idea is that users can manage their homes more easily, save time on routine tasks, and get suggestions or automation based on their patterns of use, such as when they do laundry or how they cool their home.
LG also showed a range of specific products. On the TV side, the company brought its latest OLED and QNED models, which use AI chips for picture and sound tuning and offer smarter content suggestions. For home appliances, LG showed AI-powered washing machines that can adjust settings based on load type, refrigerators that can track usage patterns, and air conditioners designed with AI-based energy management. LG said these products were selected with MEA households in mind, looking at things like local weather, common home sizes, and typical usage patterns. The company also stressed that many of these products are ready for smart home setups and can connect with voice assistants and other platforms.
Overall, LG Innofest 2026 MEA was used as a platform for the company to explain how AI will be built into the next generation of its products and how the Middle East and Africa fit into that plan. The event underlined LG’s intention to grow its share in the region by pairing high-end hardware with AI features that are meant to be practical rather than just technical. For users, this means more LG products that are connected through ThinQ, tuned to local conditions, and backed by a regional network of partners and support. The company’s future activity will likely center on expanding this AI product range to other markets, so keep an eye out for these “Zero Labor Home” devices in your market.
View the original press release.
