Amazon is turning Echo Show smart displays into full Amazon shopping screens, so you can basically use them like the website or mobile app. If you use Alexa+, you can now browse the complete Amazon store on Echo Show 15 and the new Echo Show 21, with the same layout, product pages, and reviews you’d see on your phone or laptop. The idea is simple: you get a full visual shopping experience while still being able to talk to Alexa to search, compare, and buy without needing another device nearby.
The company says people who use Alexa+ on Echo Show are already checking out three times more often than they did with the original Alexa shopping features. This update builds on that behavior by giving you a more familiar interface, instead of the old, more basic voice-first shopping. You still get Alexa’s AI help, but with actual pages to scroll, tap, and read. It turns Echo Show into more of a small shopping tablet you can leave on a counter or desk.
The new experience brings most of the key Amazon shopping tools onto the Echo Show screen. You can open the homepage, browse storefronts, run searches, apply filters, sort by things like price or rating, and open full product detail pages. You can read customer reviews, flip through photos, change your payment method, switch your delivery address, and then check out directly on the device. Alexa+ also supports deal alerts and automatic purchases, so you can set rules like only buying when the price hits a number you’re comfortable with.
Interaction is meant to be flexible, so you are not stuck with just voice or just touch. You can say, “Alexa, find a cordless vacuum under $200,” then scroll through the list with your finger. If a product name is long or your question is specific, talking to Alexa can be easier than typing, especially from across the room. The interface on Echo Show is tuned for distance, with larger fonts, bigger buttons, and simpler layouts so you can see product details from your couch or kitchen island without squinting.
Alexa+ tries to act more like a personal shopper that remembers what you like over time. It can learn your favorite brands, your dietary needs, and what you tend to reorder. You might start looking at espresso machines on your Echo Show, add one to your cart, then later pull out your phone and finish the purchase in the Amazon app without losing your place. Your browsing, cart, and conversations carry across devices so you can start on one screen and finish on another when it’s convenient.
Amazon’s examples focus on everyday situations where grabbing a phone is annoying or you already have your hands busy. If you ask Alexa for the weekend forecast and hear rain is coming, you can immediately say, “Find me a rain jacket that can arrive by Friday,” then see pictures, prices, and ratings on the Echo Show. You can follow up with questions like “Which has the best reviews?” or “Is this waterproof?” to narrow your choice, then place the order right there. In the kitchen, you could just say, “Reorder my usual flour” while you’re cooking, and Alexa+ will add it to your upcoming delivery.
Alexa+ also helps when you are price-watching more than shopping in the moment. You can ask, “Let me know if this shirt drops below $30,” and Alexa will track the price for you so you don’t have to keep checking. If you turn on auto-purchase, Alexa can go ahead and buy it once it hits your target price. That kind of background tracking can be handy for things like clothes, accessories, or small home items you want, but only if they get cheap enough.
To use the new Amazon shopping interface, you need an Echo Show running Alexa+, starting with the latest Echo Show 15 and Echo Show 21. From there, you can either say what you want, like “Alexa, shop for paper towels,” or tap the Amazon Shopping app icon in the Echo Show menu to jump straight into browsing. Amazon says this experience will roll out to more Echo Show devices over time, so other models should gain the same look and features later. For people already using Alexa for food delivery and other tasks, this update turns Echo Show into more of an all-in-one shopping screen for everything from groceries to gadgets.
View the original press release.
