The Samsung 65-Inch Class The Frame 4K QLED Smart TV is down to $1,399.99 from $1,799.99, so you are saving $400 on a TV that is meant to look good even when it is off. The whole point of The Frame is that it hangs on your wall like art instead of sitting there as a big black rectangle. The matte display cuts down on glare and reflections, so when you use Art Mode or ambient images, it looks more like a print than a shiny screen. At 65 inches (about 64.5 inches viewable), it is big enough for a living room or open space, but still flat and clean enough to blend in with your decor if you care what your wall looks like.
If you are buying this for picture quality, the specs are solid for the price. You get a 4K QLED panel with 3,840 x 2,160 resolution, a 120Hz refresh rate that can go up to 144Hz, and Motion Xcelerator 144Hz for smoother motion. That helps if you watch sports, play on next-gen game consoles, or just hate motion blur in movies. Quantum HDR, HDR10+ (with adaptive and gaming modes), and 4K AI upscaling help your non-4K content look sharper and more colorful. Dual LED, Supreme UHD Dimming, and Real Depth Enhancer are all there to give better contrast and detail so dark scenes do not look flat. Wide viewing angle support is useful if you have a wide couch or people sitting off to the side and still want the colors and brightness to look the same.
On the sound side, you do not have to rush out and buy a soundbar on day one if you do not want to. The TV has 40W of power with a 2.0.2 channel speaker setup, Dolby Atmos, Object Tracking Sound, and Adaptive Sound Pro. So the TV can adjust audio based on what you are watching, and you get a bit of height and movement in the sound instead of everything just blasting from the bottom. If you do add a Samsung soundbar later, Q-Symphony lets the TV speakers and soundbar work together instead of turning the TV speakers off, which can make the sound feel fuller. There is also Bluetooth audio, 360 Audio, and support for wireless headphones or buds, which is nice if you watch late at night and do not want to wake anyone up.
For smart features, you are getting a full Tizen Smart TV platform with all the usual streaming apps, Samsung TV Plus for free channels, and a built-in web browser. You can use Bixby or Alexa as voice assistants, and it works with Google Assistant speakers too. If you are building a smart home or already have one, the built-in SmartThings and Matter hub support can help you manage lights, sensors, and other devices straight from the TV. The multi-device options are handy in daily use: you can mirror your phone to the TV or send the TV screen to your phone, use Tap View with certain Samsung phones, and run Multi-View with up to two videos at once, like a game on one side and a YouTube video or workout on the other. You also get Samsung Health and a Universal Guide to pull together content across apps. When you look at the price drop and everything packed in here—big QLED panel, art-style design, strong motion and HDR, Atmos sound, and a full smart platform—this deal makes sense if you want a TV that does not look out of place on your wall but still handles movies, sports, and gaming very well.
