The Samsung 65-Inch Class The Frame 4K QLED Smart TV is down to $997.99, and this is the kind of deal you look at if you want your TV to do more than sit as a big black box on the wall. The whole idea with The Frame is that it doubles as wall art when you are not watching it, so it fits better in a living room, bedroom, or open space where you care how things look. The matte display and anti-reflection screen are a big part of that. They cut down on glare from windows and lights, so both artwork and regular shows look more like they are printed or painted and less like they are floating on glass. At 65 inches (about 64.5 inches of actual viewable area), you get a large screen that should work well in most mid-size and larger rooms without feeling too huge.
On the picture side, you are getting a 4K QLED panel with 3,840 x 2,160 resolution, so movies, sports, and games look sharp, and older content gets a bump from 4K AI upscaling. The NQ4 AI Gen2 Processor, Quantum HDR, HDR10+ (with adaptive and gaming modes), and HLG support all help with color and contrast, so bright scenes stay bright and dark scenes hold more detail instead of turning into one big gray blob. Features like Dual LED contrast, Supreme UHD Dimming, Real Depth Enhancer, and Filmmaker Mode are there if you like to tweak the picture or want something closer to how movies were graded. Motion Xcelerator 144Hz and the 120Hz (up to 144Hz) refresh rate are big pluses if you watch a lot of sports or play fast games, since they keep motion looking smooth instead of streaky. Wide viewing angles make it easier for people sitting off to the side to see the same picture without washed-out colors, and EyeComfort Mode is nice if you watch late at night and want the screen to be a bit easier on your eyes.
Sound is often an afterthought in flat TVs, but this one has a 40W 2.0.2-channel setup, Dolby Atmos, and Object Tracking Sound, which tries to match audio movement to what is happening on screen. If you pair it with a compatible Samsung soundbar, Q-Symphony lets the TV speakers and soundbar work together, which can give you a fuller soundstage than just muting the TV speakers. You also get Adaptive Sound Pro, which adjusts audio based on what you are watching and your room. For more private viewing, Bluetooth Audio is there so you can hook up wireless headphones or earbuds, and 360 Audio support pairs well with certain earbuds for a more wraparound feel during movies or games.
As a smart TV, The Frame runs on Tizen Smart TV, so you have quick access to streaming apps, a built-in web browser, and Samsung TV Plus for free streaming channels if you like to surf around without paying for more services. Voice control is covered with Bixby and Alexa built in, and it works with Alexa and Google Assistant speakers if you already have those at home. It also acts as a SmartThings and Matter hub with IoT-sensor support and Quick Remote, which can help tie your smart home gear together without extra boxes. Features like Samsung Health, Universal Guide, and Multi-View (up to two videos at once) are useful if you want to follow a workout while still keeping an eye on live TV, or watch a game and a stream at the same time. The multi-device tools let you mirror your phone to the TV, send TV content to your phone, and even tap your phone to the TV for quick mirroring, while Buds Auto Switch is handy if you use Samsung earbuds and move between phone and TV a lot.
You would look at this deal if you want a TV that pulls double duty as part of your room design and your main screen for movies, gaming, and everyday streaming. The matte panel and art-style design help your wall look nicer when the TV is off, and the 4K QLED screen with strong HDR support and fast refresh rate covers the picture quality side. The built-in sound is better than many thin TVs, and it can grow with a soundbar later. Add in the smart features, voice control, and smart home hub features, and you get more than just a screen on sale. At $997.99 for a 65-inch model, it hits a sweet spot if you care about both style and performance and do not want to pay the higher price that usually comes with design-focused TVs.
