Samsung Ads, which is the TV advertising division of Samsung Electronics, has announced a new partnership with Amazon Publisher Cloud. This move brings together Samsung’s Smart TV data and Amazon’s signals from shopping, streaming, and web browsing. Advertisers who use Amazon Ads can now combine these sources of information to plan and launch their campaigns. The goal is to help advertisers reach more people who are likely to be interested in their products, and to make their ads more relevant.
For consumers, this means that those ads that they are seeing on their Samsung Smart TV are indeed following them from Amazon. Browsing toothpaste or gadgets on Amazon? Expect to see them on your Samsung TV. And with Samsung announcing ads on their smart refrigerators, expect to see them there soon.
The technology behind this partnership is called Amazon Publisher Cloud, or APC. It uses Amazon Web Services clean room technology, which means it lets companies share data while keeping user information private and secure. With this setup, advertisers can put together Samsung’s information on what people are watching on their TVs and devices with Amazon’s insights about what people shop for or watch on Amazon. This lets brands find and target audiences that are more likely to buy something or take action after seeing an ad.
Advertisers can now run campaigns across Samsung’s TV and mobile devices, including Samsung TV Plus. Samsung TV Plus is a free streaming service that comes built into Samsung TVs and is the most used free ad-supported TV service on Samsung devices. By using Amazon Ads, brands can also get reports after their campaigns run. These reports show how many people saw the ads and whether those views led to results that advertisers care about, like website visits or sales.
Privacy is a main part of how this new system works. The partnership promises that all user data is handled in a way that protects privacy and keeps information safe. This privacy-forward approach means that brands can reach real users who are logged in, without worrying about data leaks or breaking privacy laws. The system is also meant to work as privacy rules change in the future, so advertisers can keep reaching the right people.
This solution is now open to all advertisers in the United States who use Amazon Ads. It is meant to give brands more tools to connect with people who are most likely to be interested in their products, and to help them measure how well their ads do. For more information, people can visit the websites for Samsung Ads or Amazon Advertising.
View the original press release.
