The Samsung 77-Inch Class OLED S90F 4K Smart TV is down to $1,999.99, which means you are saving $1,500 off the usual price. If you have been thinking about a big screen upgrade for movies, sports, or games, this is the kind of deal you look at twice. A 77-inch OLED is already a big step up from mid-size sets, and at this price you are getting one of Samsung’s higher-end 9 series models with a long list of picture and smart features. You are not just paying for size; you are paying for a screen that can be the main focus of a living room or home theater for years without feeling old anytime soon.
Because this is an OLED, each pixel lights up on its own, so you get deep blacks and strong contrast instead of that gray haze you sometimes see on cheaper LED sets. The native 4K resolution (3,840 x 2,160) keeps things sharp, and the NQ4 AI Gen3 Processor with 4K AI Upscaling Pro works on older content so your HD cable or older streaming shows do not look soft or fuzzy on a 77-inch screen. OLED HDR+ is there to push bright highlights and detail in dark scenes, which matters if you watch a lot of movies at night. The anti reflection feature helps cut glare from windows or lamps, so you can put this TV in a real living room, not just a dark cave, and still see the screen without fighting bright hot spots.
If you care about sports or gaming, the motion side is a big reason to grab this model. The panel runs at 120Hz and can go up to 144Hz, which means fast action looks smoother and clearer. Motion Xcelerator 144Hz is made for things like fast FPS games and live sports, where you want less blur when the camera pans or players move across the field. On a 77-inch screen, poor motion stands out fast, so getting a high refresh panel like this helps make the size feel like a plus instead of a headache. Latency and stutter are a much smaller problem when the TV is built with gaming in mind from the start.
On the smart side, you get a full 4K Smart TV setup with Samsung’s platform, plus Alexa built-in, so you can use voice to change inputs, search for shows, or control some smart home gear if you want. Samsung Vision AI adds smarter scene handling and can help the TV adjust to what you watch or the room around you. The screen size is labeled at 77 inches, with a diagonal of 76.8 inches, so it is truly a wall-filling set and not one of those “almost big” sizes. If you have room for it and want a main TV that handles movies, streaming, sports, and gaming, getting this Samsung 77-Inch Class OLED S90F 4K Smart TV for $1,999.99 with a $1,500 discount is a strong way to jump straight into a big OLED setup without paying full launch price.
