Samsung The Frame receives Pantone Validation for Color Fidelity

News CES 2024 Samsung smart home smart tv

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Samsung Electronics has announced that its 2024 edition of The Frame television has been awarded Pantone Validated ArtfulColor certification by Pantone, an authority in color standards. This certification is indicative of The Frame’s adeptness in adaptive color technology, ensuring color reproduction that aligns with Pantone’s standards for color authenticity, which is almost imperceptible to the human eye in standard lighting.

Yongjae Kim, the Executive Vice President of the Visual Display Business at Samsung Electronics, states that the certification demonstrates Samsung’s commitment to providing a display that accurately portrays art, meeting customer expectations for a true-to-life viewing experience.

Pantone Validated ArtfulColor certification assesses whether displays can accurately simulate Pantone Color cards and Pantone SkinTone cards under the CIE standard illuminant D65, akin to midday light in Western or Northern Europe. The Frame is the first display in the industry to achieve such stringent validation. This continues Samsung’s trend of being recognized for color fidelity, following its previous Pantone Validated status for all its QLED TVs in 2023.

Iain Pike, Senior Global Director of Product and Licensing at Pantone, commented on the high quality of The Frame’s on-screen color reproduction. During standardized ambient lighting evaluations, the technical team confirmed that the color and skin tones displayed were lifelike compared to physical swatch cards.

For more detailed information, please visit Samsun’s website here.

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