The Samsung 77-Inch Class OLED S90F 4K Smart TV is down to $1,797.99, which is a pretty strong price for a huge OLED. If you’ve been thinking about turning your living room into more of a home theater, this is the kind of screen that does it. At 77 inches, you’re getting a big, cinematic feel, paired with 4K resolution (3,840 x 2,160), so movies, sports, and games look sharp and clear. Since it’s an OLED panel, each pixel lights up on its own, so you get deep blacks and strong contrast that a lot of regular LED sets just can’t match. The set also has OLED HDR+, which helps pull out more detail in bright shots and dark scenes, so you see more texture in clouds, night shots, and bright lights.
If you watch a lot of TV during the day or in a room with windows, the anti-reflection feature will matter more than you think. Glare can wash out even a nice TV, but this screen is built to cut down on reflections, so you don’t have to fight with curtains just to see what’s going on. The NQ4 AI Gen3 Processor and 4K AI Upscaling Pro are there to clean up lower-quality content, which is useful since plenty of older shows and sports streams are not shot in 4K. This means your cable channels, YouTube videos, and older Blu-rays can still look better on this big panel without you having to dig around in menus all the time.
If you game, the Motion Xcelerator 144Hz feature is a big selling point. The native 120Hz refresh rate that can go up to 144Hz helps motion look smoother and more responsive, especially with fast action games or sports. Input from your console or PC will feel more direct, and you’re less likely to notice blur on quick camera pans or fast moves. That larger 77-inch screen size also makes games feel more “in your face,” so open-world titles, racers, and shooters all feel more immersive when the image fills more of your view. It’s the type of TV you buy once and then don’t feel the urge to upgrade for a long time.
Day-to-day use should be simple, too. You get the usual smart TV features, so you can stream from the main apps without extra boxes, and Alexa built-in lets you use voice control if you like things hands-free. Samsung Vision AI, along with the rest of the smart features, can help with smarter picture adjustments and general ease of use, which is nice if you don’t want to mess with settings every time the lighting in your room changes. For $1,797.99, you’re getting a large-screen OLED with strong motion handling, premium HDR, a modern processor, anti-reflection, and built-in smart features in one package. If you’ve been waiting for a deal to jump to a big OLED for movies, sports, and gaming, this price on the Samsung 77-Inch Class OLED S90F 4K Smart TV is the kind of offer you plan a living room around.
