The Samsung 65-Inch Class The Frame 4K QLED Smart TV at $997.99 is the kind of deal you look at twice, especially if you care about how your living room looks as much as how your movies look. This TV is built to hang flat on your wall and pass as art when you are not watching anything, which is the main reason people go for The Frame instead of a standard set. The matte display cuts glare, so photos and artwork do not have that shiny, glassy look. When it’s in Art Mode, it blends in with your space instead of being a big black rectangle. If you hate how most TVs look when they are off, this is one of the few options that actually feels like a picture frame, not just a marketing name.
When you are actually watching something, you are getting a full 65 inches of 4K QLED with a real screen size of about 64.5 inches and a 3,840 x 2,160 resolution. The NQ4 AI Gen2 Processor and 4K AI Upscaling work on lower quality content so you do not have to worry if you stream a lot of older shows or cable. Quantum HDR, HDR10+ with adaptive and gaming support, and HLG bring better brightness and color, which you will see in things like bright highlights and dark scenes with more detail. The Dual LED setup and Supreme UHD Dimming help with contrast, while Real Depth Enhancer and Filmmaker Mode are there if you want movies to look closer to what the director had in mind. For sports or gaming, the 120Hz refresh rate (up to 144Hz with Motion Xcelerator 144Hz) gives you smoother motion and less blur, which is a big step up from basic 60Hz sets.
On the sound side, you are not stuck with thin audio. You get 40W output in a 2.0.2 channel setup, with Dolby Atmos and Object Tracking Sound, so sound feels like it moves with what is on screen. Adaptive Sound Pro adjusts the audio based on what you are watching and your room, so voices stay clear instead of getting lost under music or sound effects. Q-Symphony is there if you pair it with a compatible Samsung soundbar, letting the TV speakers and soundbar work at the same time. Bluetooth audio and 360 Audio help if you like to use wireless headphones or earbuds at night so you do not bother anyone else.
As a smart TV, this set runs on Tizen Smart TV and has Bixby and Alexa built in, plus support for Google Assistant through compatible devices, so you can pick the voice setup that fits your home. You get Samsung TV Plus for free streaming channels, a web browser, Samsung Health, and a Universal Guide to help you sort through shows. The Frame also works as a SmartThings hub with Matter support and IoT sensor features, which helps if you have smart lights, plugs, or other gear and want to control them from the TV. For phones and tablets, it has TV to mobile and mobile to TV casting, TV-initiated mirroring, sound mirroring, wireless TV On, Tap View, and Multi-View with up to two videos on screen at once. Buds Auto Switch is handy if you are already in the Samsung ecosystem and bounce between your phone and TV. If you want a big 4K QLED screen that doubles as decor and still cares about gaming, sound, and smart home control, this price makes The Frame a lot easier to justify than paying full retail.
