TCL announced its participation at IFA 2025, where it is presenting its latest display products and artificial intelligence features. The event is being held in Berlin, which is one of the main trade shows for consumer electronics and home appliances. TCL is using this event to show what it has been working on in both TV and smart home technology.
The company is focusing on its new display products, which include large screen televisions and monitors. TCL is putting a lot of attention on image quality, color accuracy, and screen size. These new products are meant for both entertainment and work use, as more people look for bigger screens at home. TCL is also discussing its research in Mini LED and QLED technology, which are types of screens that are supposed to give better brightness and color than older TVs.
Artificial intelligence is another area TCL is talking about. The company is adding new AI features to its products. These features are meant to make it easier to use devices and to help personalize how people watch shows or use their smart home tools. Some of these changes involve voice controls, recommendations based on what people usually watch, and ways for devices to connect with each other in the home.
TCL is showing these new products and features at its booth at IFA, where visitors can see them in person. The company says it is working with other brands and companies to make sure its products work well with a range of smart home and entertainment devices. TCL also says that it is selling its products in more countries now, which is part of its plan to grow outside China.
This announcement at IFA 2025 is part of TCL’s effort to keep its name in the market for TVs and smart electronics. The company is trying to stand out by offering large and high-quality screens along with AI features that are supposed to make using its devices easier for everyday customers. TCL wants to be seen as a brand that brings both new technology and practical use to people’s homes.
View the original press release.
