Samsung Electronics America has announced a new global partnership with Warner Bros. and DC Studios to mark the release of the latest “Superman” film. This partnership will include activities for fans, special Superman-themed video content, and a collection of limited-edition digital artworks from DC Comics that will be available through the Samsung Art Store. The new “Superman” film, written, directed, and produced by James Gunn, will be released in theaters worldwide starting July 9.
One of the main features of this partnership is the release of a special 10-piece Superman digital art collection. This collection is available for free through the Samsung Art Store until August 31. The digital artwork can be seen on The Frame Pro and The Frame, as well as on the 2025 Neo QLED and QLED models. This gives fans a new way to bring Superman into their homes, showing artwork from DC Comics on their Samsung screens. The Art Store is a digital platform that lets users display a wide range of art right in their living rooms.
As part of the partnership, Samsung is running a global campaign with the tagline “It’s not just big. It’s super big.” The campaign puts attention on Samsung’s Super Big TV lineup and uses video content that celebrates Superman. This campaign will be seen on digital platforms and in public places, including a video billboard in New York’s Times Square. The idea is to connect the excitement of the new Superman film with Samsung’s TV products, offering fans a mix of both entertainment and technology.
The Samsung Super Big TV lineup includes models with screens that are 98 inches, 100 inches, and a 115-inch model that will be available later in the year. These TVs come in both Neo QLED and Crystal UHD versions. Features of these TVs include large screens, advanced picture quality, and artificial intelligence-powered features that improve images and contrast. This means viewers can watch movies and shows with clear pictures and deep colors.
Through this partnership, Samsung is working to connect popular entertainment with its latest technology products. By offering Superman-related events, video content, and digital artwork, Samsung is combining the popularity of the DC Comics character with its home entertainment options. The campaign is also designed to reach people both online and in public spaces, making it easy for fans to take part in the celebration of the new Superman film.
View the original press release.
