The Samsung 77-Inch Class OLED S90F 4K Smart TV is down to $2,099.99, which means you are saving $1,400 off the regular price. If you have been waiting to go big with a home theater setup, this is the kind of drop that makes it a lot easier to justify. At 77 inches, this screen is meant for a living room or dedicated TV room where you want that “wall of screen” feel without going to a projector. You get a 4K (3,840 x 2,160) OLED panel, so each pixel can turn on and off on its own. That gives you deep blacks, strong contrast, and that “cinema” look when the lights are down. The anti reflection layer also helps if your room has windows or lamps, so you are not constantly shifting in your seat to avoid glare.
One of the big things with this model is the NQ4 AI Gen3 Processor and 4K AI Upscaling Pro. In normal terms, this means your regular cable, older Blu-rays, sports streams, and YouTube clips get cleaned up to look sharper on a 77-inch 4K screen. On a TV this big, low-res stuff can show flaws fast, so having strong upscaling matters. OLED HDR+ is there to push bright highlights and color, so movies with a lot of dark scenes and small bright lights, like space shots or night city views, pop more without washing out. If you watch a lot of dramas, sci-fi, or nature shows, you will notice more detail in shadows and smoother color changes.
If you game, Motion Xcelerator 144Hz is a big selling point. The native refresh rate is 120Hz, and it can go up to 144Hz, which means smoother motion and less blur in fast games when paired with the right PC or console settings. This helps with shooters, racers, and sports games where quick camera pans can turn into a smear on cheaper screens. Input lag on sets built for 120Hz and above is usually low, which makes your controls feel more direct. On top of that, the large 77-inch size turns couch gaming into more of a “front row” feel, even if you sit a bit farther back. If you split-screen with friends or family, everyone gets a usable slice of the screen instead of tiny windows.
Because it is a Samsung 4K Smart TV, you get all the big streaming apps built in and Alexa Built-in for voice control. You can ask to change channels, open apps, or adjust volume without hunting for the remote. Samsung Vision AI suggests that the TV can help fine tune picture or make smart adjustments for different content, so you spend less time digging in menus. Going with OLED for a 77-inch screen at $2,099.99, with a $1,400 discount, puts you in that sweet spot where you are getting top-end picture tech and a serious size jump, without paying the more extreme flagship price. If your current TV is smaller, older LCD, or does not have good HDR, this is a big step up for movies, sports, and games all at once, and it is the kind of upgrade you keep for many years before feeling the need to change again.
