The Samsung 77-Inch Class OLED S90F 4K Smart TV, NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in is marked down to $1,999.99, which is $1,500 off the regular price. If you have been holding off on a huge OLED because of cost, this is the kind of discount you wait for. You are getting a 77-inch OLED panel with 4K (3,840 x 2,160) resolution, so you have that classic OLED look: perfect blacks, strong contrast, and rich color across the whole screen. At this size, movies and sports feel closer to a projector setup, but without the hassle of a projector and screen. The diagonal screen size is about 76.8 inches, so it really does fill a wall and becomes the main thing in your living room or media room.
You also get some strong picture tech packed in. The NQ4 AI Gen3 Processor and 4K AI Upscaling Pro mean your older 1080p or even lower-res content can look sharper and cleaner on this big 4K panel. That helps if you watch cable, YouTube, or older Blu-rays and do not want everything to look soft on a 77-inch screen. OLED HDR+ is there for movies and shows with HDR, so bright scenes and dark scenes can share the screen without one washing out the other. The TV also has an anti-reflection layer, which matters a lot at this size. You can keep the TV in a brighter room or one with windows and still see the picture clearly without constant glare.
If you game, the Motion Xcelerator 144Hz and 120Hz refresh rate (up to 144Hz) are big reasons to pick this model. It means smoother motion in fast games and less blur on quick camera turns, which is nice for shooters, racing games, and sports titles. On top of that, this refresh rate helps sports and action movies look cleaner, so even if you are not a gamer, you still gain from it. With a screen this large, any motion issue is easy to spot, so having that higher refresh support is a real plus. You also get the usual smart features, including Alexa built-in, so you can use voice control for basic stuff like changing inputs, opening apps, and adjusting volume without hunting for the remote.
Since this is a 9 series OLED from Samsung, you are not buying a low-end panel dressed up with software tricks. You are getting a big-screen OLED with strong picture, fast motion support, and AI-based upscaling at a price that used to be closer to smaller sizes. If you are upgrading from an older LED or a smaller 4K set, the jump in size and picture quality will be pretty obvious the first time you put on a movie or a big game. At $1,999.99 with a $1,500 discount, this deal makes sense if you want a long-term main TV that can handle movies, sports, gaming, and everyday streaming without feeling like you compromised just to save a few hundred dollars.
