The Samsung 77-Inch Class OLED S90F 4K Smart TV is down to $2,099.99, which means you are saving $1,400 off the regular price. For a 77-inch OLED from Samsung’s 9 series, that is the kind of discount you usually only see around big sales events, and even then, often on smaller sizes. If you have been waiting to upgrade from an older LCD or a smaller 4K set, this is the type of deal where you jump once and then do not think about TVs again for a long time. A 77-inch screen is large enough to make movies and sports feel close to a projector setup, but you still get the sharp 4K picture and smart TV apps in one simple package.
Because this is an OLED, each pixel can turn on and off by itself, so you get deep blacks, strong contrast, and very clean detail in dark scenes. That matters a lot if you watch a lot of movies at night, play games, or stream shows that have dim scenes, since you are not going to see that gray haze you get on many cheaper sets. The S90F has 4K (3,840 x 2,160) resolution and uses the NQ4 AI Gen3 Processor with 4K AI Upscaling Pro, which helps clean up lower quality content from cable, older streaming, or Blu-ray so it looks closer to true 4K on a big 77-inch screen. You do not have to worry as much about whether a show is streaming in perfect quality, because the TV works to sharpen and smooth it so it does not look soft or blurry when blown up that large. OLED HDR+ support is there to punch up bright highlights and color when you watch HDR movies or HDR games, which most major streaming apps and new consoles use now.
If you care about sports or gaming, the Motion Xcelerator 144Hz spec is a big deal. The panel runs at 120Hz and can go up to 144Hz, which helps motion look smoother and more clear, whether you are watching fast plays on Sunday or swinging the camera around in a first-person game. That higher refresh rate also pairs well with newer gaming consoles and PCs that can output high frame rates, so you are not stuck with choppy movement. Anti Reflection tech on the screen helps cut down glare from windows and lights, which is useful if your TV sits in a bright living room or open space. Between the size, the smooth motion, and the 4K resolution, this is a big upgrade over older 60Hz sets where action scenes can smear or look muddy when things move fast.
You also get the usual smart TV features you would expect, plus a few extra tricks. Samsung Vision AI and Alexa built in make it easy to control the TV, find apps, and manage simple tasks by voice if you want that. All the main streaming apps you use day to day should be there without needing an extra box. Being a Samsung 9 series OLED, this is aimed more at someone who wants high-end picture and motion, not just the cheapest big screen. At $2,099.99 with $1,400 in savings, you are basically getting a flagship-level 77-inch OLED for a price that used to be common on smaller mid-range models, which makes this deal worth grabbing if you have the room and you want a TV you will not feel the need to replace anytime soon.
