The Samsung 77-Inch Class OLED S90F 4K Smart TV is down to $2,199.99 right now, which is a $1,300 drop from the regular price. If you’ve been waiting to upgrade to a huge screen without paying the full “early adopter” tax, this is the kind of price cut you like to see. At 77 inches, this is not a modest TV. It is meant to be the main screen in your home, the one you build the living room around. With an OLED panel, you get that deep black level and rich color that makes movies, sports, and games look closer to what you see in a theater, and the 4K (3,840 x 2,160) resolution keeps everything sharp at that larger size.
The tech inside is stacked for picture quality. The NQ4 AI Gen3 Processor is the picture engine, and it works with 4K AI Upscaling Pro to clean up lower-resolution content, so your older cable channels or streaming shows do not look muddy or soft on a 77-inch screen. OLED HDR+ support helps with bright highlights and detailed shadows, so dark scenes don’t just turn into a gray mess. You also get an anti reflection screen, which helps a lot if your room has windows or overhead lights that usually bounce off the TV. For day-to-day use, that means you can watch sports in the afternoon or movies at night without fighting glare as much.
If you care about smooth motion, especially for gaming or fast sports, the refresh rate will catch your eye. This set runs at 120Hz and can go up to 144Hz, which you’ll like if you have a newer console or gaming PC that can push higher frame rates. Samsung’s Motion Xcelerator 144Hz is aimed at keeping fast action looking clear, so things like quick camera pans and fast player movement do not turn into a blur. The large OLED panel also gives you wide viewing angles, which is nice when you have a couch full of people and not everyone can sit dead center.
On the smart side, this is a full 4K Smart TV with Samsung’s platform, so you can jump into apps like Netflix, Disney+, Prime Video, and more without a box. Alexa built-in means you can use voice control for basic stuff like changing channels, opening apps, or checking the weather. Samsung Vision AI adds extra smart features that can adjust the picture based on what you are watching and your room, so you spend less time fiddling with settings and more time just watching. If you want a big-screen OLED that can handle movies, sports, and gaming, and you like the idea of saving $1,300 off the regular price, this Samsung 77-Inch Class OLED S90F 4K Smart TV is the kind of sale you grab and then don’t think about upgrading again for a long time.
