The Samsung 77-Inch Class OLED S90F 4K Smart TV is down to $1,999.99, which is $1,500 off the regular price. If you have been waiting to jump to a big screen OLED, this is the kind of discount you usually see around big sales events, not on a random day. At 77 inches, you are getting a true home theater size screen, with a diagonal of about 76.8 inches and a full 4K resolution of 3,840 x 2,160. Because it is an OLED panel, each pixel can turn on and off by itself, so you get deep blacks and strong contrast that you will notice right away if you are coming from an older LED TV. It also has anti reflection tech, which helps keep the screen more readable in brighter rooms, so you do not have to close every curtain just to enjoy a game or movie.
On the picture side, the Samsung 77-Inch Class OLED S90F 4K Smart TV uses the NQ4 AI Gen3 Processor and 4K AI Upscaling Pro. In normal words, that means the TV works to clean up and sharpen lower resolution content, like regular cable channels or older streaming shows, so they look closer to real 4K on this giant screen. OLED HDR+ is there to boost brightness and color in scenes with both dark and bright areas, which you notice a lot in action movies, sports under stadium lights, or games with night scenes. The 120Hz refresh rate, with support up to 144Hz, is a nice perk if you use a PC or newer consoles that can push higher frame rates. Motion Xcelerator 144Hz is aimed at keeping fast action smoother and clearer, so things like hockey, basketball, or racing games look less blurry when the camera moves across the field or track.
If you game, this TV makes more sense than a cheaper, basic big screen. The higher refresh rate means you can match it with systems that output 120 frames per second or more, which leads to smoother motion and less input lag when the settings are dialed in. On a 77 inch OLED, you will see details in dark corners, shadows, and bright highlights that you might miss on a standard TV, which can actually help in some games. At the same time, if you just want it for streaming, you still gain from the strong black levels, HDR support, and the AI upscaling that keeps older or compressed content from looking soft when blown up to this size. The anti reflection layer is useful if your living room has windows or lamps that would normally bounce off a glossy screen.
Since it is a Samsung smart TV, you get built-in streaming apps and voice control features, including Alexa built-in, so you can change channels, launch apps, or adjust the volume hands-free if you like that kind of setup. The “Series 9” tag means this sits near the top of Samsung’s consumer TV lineup, not the bargain bin. When you look at the price, $1,999.99 for a 77 inch OLED that started $1,500 higher is the main reason to think about it now. If you are already thinking about upgrading a 55 or 65 inch set, or you are putting together a living room or media room where a large, thin, wall-mounted screen would look good, this deal checks a lot of boxes. You are paying for size, picture quality, and gaming-friendly features all at once, and the discount helps take some of the sting out of jumping to a premium OLED at this scale.
