Midea Reveals Next Gen Appliances at ETC 2024

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Midea, a leading manufacturer in the smart home appliance sector, is set to participate in the Midea European Trade Conference 2024 in Greece from March 20th to 22nd. During this event, Midea will introduce two new products to the European home and kitchen appliance market: the Midea TastePro Oven and the Midea 2.0 Built-in Oven.

The Midea TastePro Oven is designed to offer a range of cooking functions, including baking, roasting, grilling, steaming, and microwaving, to streamline kitchen tasks. It incorporates graphene patent technology for efficient heat distribution and features XpressHeating rapid heat technology to reduce preheating times. The oven also supports Matter intelligent linkage technology, allowing for integration into smart home ecosystems.

Additionally, the Midea 2.0 Built-in Oven will be showcased, which boasts high-temperature grilling capabilities of up to 280 degrees Celsius and a large 72L capacity with five racks for simultaneous cooking. Its speed heating technology enables the oven to preheat quickly, reaching over 250 degrees Celsius in seven minutes, which is 30% faster than usual preheating times. The oven also achieves an A+ energy efficiency rating through optimized program logic and a new cavity design that prevents heat leakage.

These appliances are part of Midea’s efforts to adapt to the evolving needs and preferences of European consumers, aiming to enhance the cooking experience by providing improved control, flexibility, and performance.

Midea, which is a component of the Midea Group, has been established since 1968 and is recognized as #278 on the 2023 Fortune Global 500 list. The group operates across various sectors, including smart home appliances, electro-mechanical, building technologies, robotics & automation, and digital innovation.

For more information on Midea’s products and offerings, check out Midea’s website here.

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