Hisense has introduced its new “AI Your Life” campaign at IFA 2025. The company shared its plans to use artificial intelligence in different parts of people’s lives. This announcement took place at the IFA technology show, which is held each year in Berlin and brings together companies from all over the world.
The main focus of the “AI Your Life” campaign is to bring artificial intelligence technology into homes. Hisense said that it wants to make daily life easier and smoother for its customers. The company showed several products that use AI to help with tasks like cooking, cleaning, and entertainment. These include smart TVs, refrigerators, washing machines, and air conditioners. Each device is designed to use AI to learn from users’ habits and adjust its settings over time.
At the event, Hisense also talked about how its AI products can connect with each other. The goal is to let users control many devices from one app or with voice commands. For example, someone could use their phone to turn on the air conditioner, or ask the TV to suggest shows based on what they have watched before. Hisense believes that this type of connection can help save time and make things more simple for families.
The company also shared some of its goals for the near future. Hisense said it plans to keep investing in research and development to make its AI technology better. The company wants to offer more choices in smart home products and work with other brands to create new features. Hisense said that it hopes to reach more people in new markets by making its products easy to use and reliable.
IFA 2025 gave Hisense a stage to show how it is using technology in everyday products. By bringing artificial intelligence into more home devices, the company is trying to offer new ways for people to manage their homes with less effort. Hisense said that it is ready to keep working on products that can help meet the needs of people all over the world.
View the original press release.
